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Polyphenols, a diverse group of bioactive compounds prevalent in various plants, have gained attention for their potential health benefits in poultry nutrition. Research has shown that these phytochemicals can enhance overall health, improve growth performance, and increase the quality of poultry products. One significant benefit is their antioxidant properties, which help mitigate oxidative stress in birds, leading to improved immune response and better resilience against diseases. By supplementing poultry diets with polyphenols derived from sources like fruits, vegetables, and herbs, farmers can enhance the birds' overall well-being. Furthermore, polyphenols may positively influence gut health by promoting beneficial gut microbiota, which aids in nutrient absorption and digestion. This, in turn, can lead to improved feed conversion ratios and higher production efficiency. Additionally, certain polyphenols have demonstrated efficacy in reducing pathogens in the gastrointestinal tract, minimizing the reliance on antibiotics and promoting a more natural approach to poultry health management. Moreover, polyphenols are associated with improved meat quality, with studies indicating that their inclusion in diets can enhance tenderness, flavor, and color of poultry meat, appealing to consumer preferences. Overall, incorporating polyphenols into poultry nutrition represents a promising strategy for improving productivity, health, and product quality in the poultry industry.